Gisborne residents have dug deep to help fund the equivalent of about 16,460 meals for SecondBite to deliver to families doing it tough.
Coles customers at Gisborne helped raise more than $6500 for the national food recovery charity, which redistributes surplus fresh food to families in need.
Their efforts have meant the Gisborne store became the second highest fundraiser of any Coles store in the state during a recent five-week campaign.
Gisborne campaign team members hosted activities and shoppers donated at the checkout, purchasing $2 SecondBite donation cards, which cover the equivalent of five healthy meals, to help people in need.
State operations manager Daniel Tollenaere said he was pleased with the positive response to the campaign by locals and staff. “We have received an outstanding response from our customers, who really got behind the cause … to help SecondBite make a real difference to people in need,” he said.
SecondBite chief executive Jim Mullan said the Gisborne team’s effort would add to the total of 475,000 meals SecondBite will deliver nationally from the sale of Coles five meals for $2 donation cards.