Trentham has taken home a Victorian tourism destination award and will now face off against towns across the country for a national award.
Announced on Thursday, July 24, Trentham won the ‘Top Tiny Tourism Town Award’ In this year’s Victoria’s Top Tourism Town Awards, hosted by the Victoria Tourism Industry Council (VTIC).
This category recognises towns with a population of fewer than 1500 people.
According to VTIC, the awards are aimed at celebrating towns across the state that provide outstanding visitor experiences, with 25 finalists vying for the awards this year.
The winners were announced at an awards ceremony in Shepparton attended by tourism industry figures.
VTIC acting chief executive Chris Porter said this year’s awards showcased the strength and diversity of offerings of regional destinations across the state.
“A theme we have seen this year is that many of the winners are located further out of Melbourne, with destinations showcasing why visitors should travel to enjoy the delights that the winning Top Tourism Towns have to offer,” Mr Porter said.
“The winners are a reflection of the quality visitor experiences that can be found in all parts of the state, with visitors more likely to stay for at least one night, rather than just the day, due to their fantastic offering,” he said.
“Being named Victoria’s Top Tourism Town strengthens a town’s profile, fosters a vibrant local economy and positions it as a leader in regional tourism.”
From here, Trentham will face off against other towns across Australia in this category, with a chance of winning an Australia’s Top Tourism Town award when these are announced at Parliament House in Canberra in September.
