Tourism funding boost

Daylesford Macedon Tourism has received $100,000 to develop a marketing campaign. (Daylesford Macedon Tourism)

By Oliver Lees

Daylesford and Macedon Ranges’ hard done by tourism sector has received a boost with $100,000 in funding announced to deliver a marketing campaign.

The campaign, to be led by Daylesford Macedon Tourism, will aim to attract visitors through tailored overnight itineraries that showcase the region.

Daylesford Macedon Tourism chief executive Steve Wroe told Star Weekly he welcomed the funding, which he hopes will “keep our businesses pumping”.

“It’s just going to help prop up what is already really strong demand for our region,” Mr Wroe said.

“We’re going to increase the circulation of our magazine… and we’ll also work on a digital campaign and a heap of social media work as well.

“Basically a heavily amplified campaign to remind Melburnians what we have to offer.”

Macedon MP Mary-Anne Thomas said the funding was timely.

“This destination marketing campaign will help to accelerate recovery amongst Daylesford and the broader Macedon Ranges communities and build an even better and brighter future for the region,” Ms Thomas said.