The Australian Consumers’ Association, CHOICE has revealed what Boxing Day shoppers are most excited to purchase in the sales for 2023.
A survey of over 900 CHOICE members and supporters showed the top five items shoppers are most interested in buying are clothes, small kitchen appliances, reduced Christmas groceries or decorations, phones, and whitegoods.
A CHOICE spokesperson said the Boxing Day sales can be “a good time to grab a product that you’ve had your eye on for a while at a cheaper price, if you do your research.”
“We found nearly half of shoppers intending to buy at the end of year sales had been delaying the purchase in the hopes of getting a better price. However, preparation is still key when it comes to getting a good deal – and to avoid walking away with products you don’t need.”
CHOICE offered five top tips to get the most out of the end of year sales:
Do your research
Before you buy in the sales, make sure you’ve done some research on the product you’re planning to buy, particularly if it’s an expensive one! Every year our testing team uncover a range of cheaper products that can outperform more expensive alternatives, so it’s worth taking the time to assess your options.
Compare prices across different stores
Don’t just buy a particular item at the first store you walk into or visit online. With so many retailers offering discounts, there’s a good chance that you’ll be able to buy it cheaper elsewhere.
Many retailers also offer price matching, so keep that in mind when you’re shopping the sales.
Be wary of extended warranties
You might be offered an extended warranty with new purchases this Boxing Day, but often these are pretty poor value. Under existing consumer protections, you have rights if something major breaks or goes wrong within a reasonable period.
Retailers may sometimes try to sell you an extended warranty, claiming it’s necessary for extra protection. Our tip is: don’t pay for rights you already have.”
Plan ahead for what you need
With many of us feeling cost of living pressures, it can be tempting to feel the need to grab a good deal while you feel you can. Planning ahead for what you need can help avoid unnecessary purchases. Keep an eye out for high-pressure sales tactics in-store or online.
Be wary of Buy Now, Pay Later deals
Buy Now, Pay Later might seem a tempting way to fund Boxing Day spending, but we’ve seen first hand how these schemes can be potential debt traps for people who are already struggling financially. If you’re struggling with debt or your finances this Christmas, CHOICE recommend calling the National Debt Helpline offers free, confidential financial counselling.
Details: 1800 007 007.
