Racegoers are among those targeted by a new campaign that is encouraging people to abstain from drink-driving at country races.
The Transport Accident Commission’s (TAC) “Ready” campaign, held in conjunction with Country Racing Victoria (CRV), will highlight the risks associated with driving to and from races under the influence of alcohol.
The new content features “everyday heroes” who make race days happen, including a horse handler, an operations manager and a designated driver.
The campaign will feature on social media and in race book advertisements in the run-up to country race events across Victoria– such as the Kyneton Cup– to highlight the various transport options available to racegoers, such as taxis, rideshares and shuttle buses.
The TAC will be present at more than 20 Country Cups, where punters will have the opportunity to enter a prize draw to win $500 fuel vouchers and be educated on the dangers of drink-driving.
Country Racing Victoria Chairman Chas Armytage spoke about the importance of collaboration on the matter and the need for racegoers to consider making plans ahead of drinking at the races.
“It is vital for all racegoers to plan ahead not only for the event itself but also for their transportation needs. CRV and country clubs remain committed to working with the TAC to promote this important educational message.”
Acting Transport Accident Commission chief executive Sam Cockfield said the TAC was working to ensure there are enough safe transport options for racegoers.
This year’s campaign follows what the state government labelled “a tragic year” on Victoria’s roads in 2024, with 282 lives lost, over half of which occurred in regional areas.
The campaign will be supported with funding from the state government’s Road Safety Action Plan 2, which is part of broader road safety funding allocated until 2028.
Jaidyn Kennedy
