Sunbury’s upcoming arts and cultural precinct has a new name ahead of its opening.
Artrise – Gather, Connect and Create on the Hill is the new identity for the Jacksons Hill site, where buildings 22 and 24 are being transformed into a hub for arts and culture.
The new name and byline were adopted by Hume council at its September 8 meeting, and was chosen for its strength, simplicity and symbolism, representing the rise of creativity, community, and new beginnings on the hill, council said.
Council said community engagement was undertaken to establish the new name, including collaborating with local creative groups, advisory board members, and the Wurundjeri Woi-wurrung Cultural Heritage Aboriginal Corporation.
“The name Artrise is a powerful reflection of the community’s vision for Jacksons Hill. It speaks to creativity, connection between the many groups who will collaborate at the space, and a new beginning for what is a historically significant site in Sunbury,” mayor Jarrod Bell said.
“Most importantly, this new name and the precinct’s future has been shaped by everyday community members who will help bring it to life.”
Cr Kate Hamley said the naming marks a significant milestone in the development of this project.
“As the broader arts and cultural precinct on Jacksons Hill continues to evolve, a formal place naming process through Geographic Names Victoria will be undertaken,” she said.
“This process will take 12 to 18 months and will involve further involvement with the broader community, so if you’re not in love with the name just yet, you’ll get a chance to express that.”
Council will now initiate the approval with Geographic Names Victoria for the change, however council noted that the proposed community-led incorporated body, once established for the site, will determine its own name and branding at their own pace and time.
Cr Sam Misho took issue with this however.
“I just want to make sure that the name we’re endorsing today remains to be the centre of the facility and that it will not be reduced in its strength by the name of the community-led group,” he said.
Artrise is set to open in late 2025.
