A major skincare company has found a new home in the Macedon Ranges, creating new local jobs.
RATIONALE has relocated to Kyneton, and Macedon MP Mary-Anne Thomas announced the completion of the company’s multi-million dollar new facility on Monday.
“Having RATIONALE in the Macedon Ranges further highlights this region as a go-to destination for locally made premium products and I am delighted to see the company’s vision come to fruition,” Ms Thomas said.
“This is such an exciting announcement… with a global company relocating to Kyneton, bringing hundreds of jobs and world-class luxury skincare products.”
The relocation, backed by the state government’s Regional Jobs Fund, has enabled the company to create around 50 new jobs in Kyneton and for 50 existing staff to move to the region.
According to a government statement, the new jobs have been created across areas like research, training, production, worldwide logistics and operations.
“The new Kyneton headquarters will support the company to manufacture, package and distribute in house, onsite and at scale to meet expected growth in local and export markets,” the government said.
RATIONALE’s new facility is designed to reflect the company’s ties with art and culture, including a “two-storey high screen gallery in the reception area that showcases work by Australian artists”. It also includes a photo studio to support it to create its own marketing content.
“A new training facility, fitted to mimic the flagship clinic treatment rooms, will allow onsite training for product agents, cosmetic doctors and other partners,” the government said.
“RATIONALE’s products focus on local ingredients and the new research and development centre allows the company to develop new mixtures sourcing locally-made raw materials.
“The company has started six months of trial batches at the facility to ensure its systems and procedures can be certified before kicking off full-scale production at the end of the year.”
