The Victorian government is pouring money into the Macedon Ranges to help bolster its wine industry.
Mount Towrong Vineyard will receive $20,000 from the state to establish a new cellar door and café, with the aim of strengthening the area’s tourism appeal and increasing direct wine sales.
The funding, from the government’s $1 million wine growth fund, was provided on a co-contribution basis, matching dollar for dollar the amount put in by the business.
A total of $720,000 will go towards 41 projects across Victoria’s 21 wine regions. Other wineries in the Macedon Ranges to secure support in the first round included Kyneton Ridge Estate, Lyons Will Estate and Guildford Vineyard and Cellar.
Macedon MP Mary-Anne Thomas said the project at Mount Towrong Vineyard is set to capitalise on Mount Macedon’s proximity to Melbourne, broadening its appeal as a day-trip destination.
“We’re committed to investing in Victoria’s world-class wine industry,” Ms Thomas said.
“Supporting Mount Towrong Vineyard alongside Macedon’s premier grape growers and winemakers, will drive tourism to the area, increase direct wine sales and create jobs.”
Victoria’s wine industry comprises 800 wineries and 3000 vineyards, employing 12,000 people and generating $1.5 billion each year, she said.
Applications for next year’s second grant round will be open to Victorian wine businesses and organisations, including growers, producers and wine marketers.
