Hume events strategy

More than 6500 people attended the annual Hume Winter Lights Festival on June 17.

Hume council adopted its first event and festival strategy in more than 10 years at its meeting on August 14.

At the meeting on Monday night, council voted to adopt the Vibrant and Inclusive Events and Festivals Strategy 2023-26, which it said is part of its commitment to strengthen community connections.

With more than 100 events taking place across Hume each year, councillor Chris Hollow said the strategy reflects council’s aspiration for a thriving community and strong sense of belonging.

“[The strategy] provides guiding principles and strategic directions to support council in its role as an event producer, supporter, partner and enabler,” he said.

“Vibrant and inclusive [strategy] is councils first event strategy in more than 10 years… [and] council recognises the important role these events play in bringing our community together.”

Council said the engagement opportunity for the strategy was promoted extensively, however limited feedback was received.

“Whilst limited feedback was received, comments were overall supportive of the strategy as written [and] a few minor changes have been included in this final document,” Cr Hollow said.

Cr Jim Overend agreed and said it is a great strategy with the events growing every week in Hume.

Council said it will evaluate and monitor the strategy through quarterly reporting within the council plan and an annual report action plan.

It has established a strategic indicator with the aim to reach an overall satisfaction score of 85 per cent by 2025.

Zoe Moffatt