A highly-regarded keynote speaker will be addressing attendees of the Macedon Ranges Business Breakfast next month.
Melbourne-based geographer and demographer Simon Kuestenmacher has been secured by Tourism Macedon Ranges and Macedon Ranges Business and Tourism Associations (BATAs) for the occasion, happening on Friday, October 7.
Mr Kuestenmacher, who has 300,000 social media followers and 25 million readers every month, works to help businesses understand the changes and trends that will directly impact them.
He’ll discuss who customers will be in the future and what they’ll want, how to reach them and what opportunities exist for business.
Tourism Macedon Ranges chair Jenny Stillman said the organisation was pleased to be working with Macedon Ranges BATAs to bring Mr Kuestenmacher to the area.
“This presentation is for businesses of all size and industries and is a coup for our region,” she said.
The Business Action Coach principal and local businessman Milton Collins said the breakfast was a chance for local businesses to gain valuable insights into their future customers.
“Mr Kuestenmacher is a dynamic and insightful speaker who presents trends and consumer insights in an entertaining and easy to understand style,” he said.
The Business Breakfast is an initiative of local business groups, with support from Macedon Ranges council, Animus Distillery, Braeside Mt Macedon Country Retreat, Macedon Ranges Vignerons and Piper Street Food Company.
The breakfast will be held at the Macedon Ranges Hotel and Spa, from 7am to 9am, and costs $55 (or is $50 for early-birds until September 9).
Elsie Lange
