Daylesford Macedon Tourism has officially transitioned to Destination Central Victoria.
Destination Central Victoria will now not only cover the Hepburn and Macedon Ranges shires, it will also represent the Mount Alexander and Central Goldfields shires.
This expanded footprint will bring fresh opportunities, new stories, and a stronger voice to the wider region, connecting the wider Central Victoria region through promotion of events, businesses and things to see and do across all four local government areas.
Backed and funded by both state and local government, this region-wide organisation is dedicated to leading tourism development, promotion, and collaboration across the four local government areas.
As part of the transition, a fresh consumer-facing brand identity is being developed. While preserving the strong brand equity already associated with Daylesford and the Macedon Ranges, the new identity will spotlight the wider region’s key brand pillars and hero destinations, reinforcing its appeal to visitors.
Local tourism and hospitality businesses are encouraged to get in touch with DCV to discuss how the new entity can support and help their business grow.
A new consumer website and visitor app are also currently in development. The new brand, website and app will be launched at an industry event in Castlemaine on Tuesday 2 December.
