Oscar Parry
Daylesford Macedon Tourism launched a new campaign aimed at drawing attention to local businesses and promoting the region’s tourism industry.
Titled ‘Come Back to Life’, the campaign aims to protect the region’s tourism economy, which according to the organisation, has recently been affected by reduced visitor numbers and spending due to cost of living pressures.
The campaign has received funding from tourism operators, Macedon Ranges council, and Hepburn council.
Daylesford Macedon Tourism chief executive Steve Wroe said that the organisation was excited to launch the campaign.
“Our region is all about rejuvenation, and that’s what a lot of people need now more than ever. Access to nature. A spa indulgence. A cosy [bed and breakfast]. A wholesome meal and glass of wine,” Mr Wroe said.
“We are 100 per cent focused on converting visitors to plan a trip now, delivering visitors to the doors of our many tourism and hospitality businesses. When businesses start closing, you must adapt,” he said.
“We are confident that reaching stressed-out and busy Melburnians, reminding them that they need a break, while showcasing our natural assets, amazing visitor offers, and proximity to Melbourne, will help boost visitor numbers.”
One of the tourism operators involved in the campaign is Hanging Rock Winery.
Hanging Rock Winery general manager and owner Ruth Ellis said that she has noticed visitors spending less at the winery as the cost of living has risen.
She said that the Macedon Ranges region is a great option for a day trip or weekend getaway.
“You don’t need to stay overnight … if you can, it’s always a lovely idea. If you wanted a nice day out and a time to relax and a time to rejuvenate and get back into your busy lives, then a trip to the … Macedon Ranges is definitely what you need,” Ms Ellis said.
“These days, everyone’s lives are pretty stressful; everyone’s always on the go, and there are a lot of pressures – not [just] on everyone’s funds but time.”
Daylesford Macedon Tourism is the official regional tourism organisation responsible for promoting the Daylesford and Macedon Ranges area.
