Legendary rock band Metallica is turning up the volume on blood donation, joining forces with Australian Red Cross Lifeblood during its upcoming Australian tour to celebrate the lifesaving power of blood and plasma donors.
The collaboration, in conjunction with Metallica’s foundation All Within My Hands, will see Aussie donors, who donate in selected CBD donor centres in the week before each tour stop, receive a limited-edition Metallica t-shirt designed by the band’s iconic artist SQUINDO.
The one-of-a-kind design for Aussie donors features the band’s famous ‘A Sea of Hearts Beat As One’ lyric, encapsulated within a blood drop, as well as a visual nod to Aussie Metallica fans.
The t-shirts will be available to donors who sign-up, or have previously signed up, to Lifeblood’s loyalty program Lifeblood Gifts, and who donate atMelbourne CBD Donor Centre from November 1–7.
Australian Red Cross Lifeblood ’s executive director of donor experience, Cath Stone said Lifeblood was thrilled to be collaborating with Metallica and All Within My Hands to raise awareness of the critical need for blood donations and encourage more Australians to roll up their sleeves.
“Metallica and their foundation’s commitment to making every tour stop a better place, by rallying fans to donate blood and plasma, is a selfless act that will have a lifesaving impact on so many individuals and their families,” she said.
“With demand for blood at a 12-year-high and plasma demand at record levels, we hope this partnership will fuel an influx of Metallica fan donors that we can welcome home to our donor centres.
“Don’t let blood donation be the day that never comes, because when you’re saving lives, nothing else matters.”
Just one donation can save up to three lives and helps people living with cancer and immune deficiencies, new mothers, trauma patients and people undergoing surgery.
To find out more and book a donation, visit lifeblood.com.au/metallica or call 13 14 95.
