Shoppers preparing for the biggest sales period of the year are being reminded that consumer protections apply to discounted items just as much as full-price purchases.
From Black Friday and Cyber Monday through to Christmas shopping and the January sales, Victorian consumers have the same automatic rights under the Australian Consumer Law (ACL).
Director of Consumer Affairs Victoria, Nicole Rich, said the wave of promotional events shouldn’t distract shoppers from their legal protections.
“While retailers promote big sales events, consumers should compare prices, read reviews and research products before buying”, Ms Rich said.
Not all sales offer genuine value, but promotions must be honest and accurate.
If consumers don’t get what they paid for with a product or service, they have rights. Even during a big sale, purchases must be fit for purpose, safe, durable and free from defects, and match its description. If it isn’t, consumers are entitled to a remedy such as a refund, repair or replacement —regardless of the discount received. The type of remedy will depend on whether the issue is major or minor.
Online shoppers have the same rights as those purchasing in-store, but should be alert to scams during this busy period. The ACL applies to overseas businesses selling into Australia, but they can be harder to contact if problems arise.
Shoppers are advised to go directly to retailer websites rather than clicking links in ads or emails.
They should also watch for fake websites posing as legitimate retailers and avoid falling for fake delivery notifications from scammers.
As gift cards and vouchers are popular at this time of year, shoppers are also reminded that they must have a minimum three-year expiry period clearly displayed, and businesses cannot charge post-purchase fees that reduce their value.
Consumers needing help can call 1300 55 81 81 or go to https://www.consumer.vic.gov.au/consumers-and-businesses/products-and-services
Retailers who aren’t sure of their obligations should go to: https://www.consumer.vic.gov.au/consumers-and-businesses/business-resources/small-business
