Macedon Ranges rescue cats and dogs are being showered with community goodwill by shoppers.
Community donations for Woodend pet shelter Pets Haven are being collected by Sunbury’s Coles supermarket.
In the past month, $1500 in cash donations and about 10 trolleys of pet supplies have been received.
Pets Haven director Trish Burke said it was “very humbling” to see the community supporting the not-for-profit organisation that rehomes cats and dogs.
“The community spirit behind this fundraising has been amazing,” Ms Burke said.
“All donations will be used to help feed, rehabilitate and ultimately rehouse abandoned pets into loving homes.”
The initiative was started by Sunbury Coles staff member Lee McAlister.
Ms McAlister said she was blown away by how quickly the community had supported the cause.
“This is a close-knit community and many of us are also serious animal lovers,” she said.
“Community members have embraced this donation drive with open arms.”
Sunbury’s Coles will continue to collect donations in the coming months.
Donations can be in the form of money or pet supplies such as blankets, beds, toys and food.